The catch phrase is "Carlsbad, California's Newest Playground". Strictly speaking, Carlsbad has been around for a long time, but it has not been promoted or discovered in the way that many residents rightly feel it deserves. With the Flower Fields and Legoland drawing international visitors, the already-charming town is spiffying itself up to be at its best. This local center provides abundant pamphlets, maps, hotel information, beach, surf and weather information in addition to an up-to-date events calendar.
Solana Beach is always buzzing with activity, weekdays or weekends. There's no dearth of visitors despite the countless beaches lining the coast of Southern California. The chamber, which was started to promote tourism, provides visitors with information and updates. It also offers membership to those interested, even if not residing in Solana Beach. Community events take place from time to time.