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From humble beginnings as a small shop in Chinatown, Iora has grown to be Singapore's leading homegrown women's fashion brand. Iora boutiques can be found in most major malls across Singapore, which appeals to young women with their trendy, affordably-priced clothing and accessories. The fashions are designed for the local climate, so you can find shorts, skirts, t-shirts, tank tops, and summery dresses year-round. Staff are helpful and will instruct you how to care for your new clothes. Iora has also expanded internationally to Malaysia, Brunei, and the Philippines.
In the quaint, picturesque Haji Lane, Crayon is yet another destination for women looking to buy trendy, chic clothes. This pretty store features oodles of beautifully printed fabrics in feminine designs. Choose among snakeskin, floral, denim and bohemian designs, among several others. Accessorize your ensemble with a few picks from Crayon's unique collection.
This label became famous for its jeans more than ten years ago, worn by the likes of Drew Barrymore and Claudia Schiffer gracing the covers of magazines. Guess jeans these days are given a modern look with beading at the hemlines, whilst popular sun dresses are still available. Once again, the focus for evening dresses is on the hemline. Perhaps inspired by handkerchief tops, you will find hemlines that are unconventionally V-shaped. Calf-length boots and printed bags are indeed captivating. Items are rather pricey, so you have to be willing to splurge if you want to shop here.