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Short for Indraprasth Mall, the IP Mall in Sigra is fast-becoming the pride of the simple folks of Varanasi who have started to wake up to the glamour of globalization. Although tourists seek out the spiritual nature of the ghats, a look at the mall culture is a must to fully comprehend a city in transition which still somehow maintains the delicate balance between tradition and modernity. Giants such as Reebok, Citizen, Sony, Lee, McDonalds, Adidas and Dominoes have marked their presence here and are well-patronized, while the IP Cinemas within offers audiences a comfortable cinematic viewing experience. A play-area with a toy train has been thoughtfully planned out for families with little children.
PDR Mall is yet another of the many malls that have marked the advent of globalization into Varanasi. Locals are proud of the fact that this mall holds 2 cinemas within it which regularly screen the latest Bollywood blockbusters. Centrally air-conditioned and equipped with spacious parking facilities, fast food outlets, a food court, conference halls, MNC designer label shops and high speed elevators, this mall represents the changing face of the city which aggrieves Westerners who wish that capitalism would steer clear from this sacred space. However, the locals don't seem to be complaining!
Established in 2010, this mall is a representation of the slow transition of the historic city. Though not in the same standards of shopping malls in metro cities, the facilities inside are impressive. The multiplex inside has shows of new releases from Hollywood and Bollywood which attracts the style-conscious youth of the city. With underground parking and large food court, this mall is definitely noticeable and adheres to modern sensibilities.