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Ewha Womans University District

The area surrounding one of the city's most renowned universities, the Ewha Womans University, is Seoul's fashion hotspot. This commercial route stretching from the university station to the institution itself is lined by numerous stores that feature trendy clothes, shoes and accessories to suit every style and aesthetic. Also on sale are stationery, cosmetics and skincare solutions. The prices are highly affordable and bargaining is the norm. Make the occasional pit stop at the laid-back eateries selling local delicacies or head to the chic salons for some TLC.


Myung-dong street is one of the most exclusive streets in Seoul. It has quite a lot of nicknames, of which 'Mecca of Fashion', 'Young People's Street,' and 'Golden Place' are the most familiar. More than two million people pass by the expensive boutique shops here every day. Some of the best fashion designers have their outlets here, such as Prada, Mook and Ssamzie. Each spring and autumn, festivals, fashion shows, concerts, and many other various events are held at the street.

Times Square

Times Square is the largest hybrid shopping arena in the country. Located in the heart of the fashion-forward metropolis of Seoul, this shopaholics' paradise is home to a host of high-end international labels and premium fashion brands. Choose from a plethora of alternatives, with exciting collections of clothing, apparel, gadgets, and much more on sale.

Lotte Department Store

Lotte Department Store is one of the biggest and most popular places to shop in South Korea. Every shopping need is catered for, with an excellent selection of electronics, cosmetics, jewelry, clothing, flowers, furniture and delicious food available. In addition, the store has a number of convenient facilities, such as a culture center, a large-scale sports center and an art gallery. There is also free rooftop parking provided for customers.

Boon the Shop

When it first opened, Boon was a small shop. Today it is four-story structure. It is very well-stocked with a wide range of designer items. The place is especially frequented by shoppers looking for the latest from Burberry, Prorsum or Commes des Garçons.

Elbon The Style

Head to Elbon The Style to shop for your designer accessories. With its head office located at Shinsa, Elbon has many stores situated in the malls and departmental stores of Seoul. You can choose from an array of Italian brands like Prada, Gucci, Givenchy, etc. Also there are many other high end designer goods from Japan, Spain, France, etc. All your exclusive needs of bags, footwear will be fulfilled here.

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