The area surrounding one of the city's most renowned universities, the Ewha Womans University, is Seoul's fashion hotspot. This commercial route stretching from the university station to the institution itself is lined by numerous stores that feature trendy clothes, shoes and accessories to suit every style and aesthetic. Also on sale are stationery, cosmetics and skincare solutions. The prices are highly affordable and bargaining is the norm. Make the occasional pit stop at the laid-back eateries selling local delicacies or head to the chic salons for some TLC.
Myung-dong street is one of the most exclusive streets in Seoul. It has quite a lot of nicknames, of which 'Mecca of Fashion', 'Young People's Street,' and 'Golden Place' are the most familiar. More than two million people pass by the expensive boutique shops here every day. Some of the best fashion designers have their outlets here, such as Prada, Mook and Ssamzie. Each spring and autumn, festivals, fashion shows, concerts, and many other various events are held at the street.
Times Square is the largest hybrid shopping arena in the country. Located in the heart of the fashion-forward metropolis of Seoul, this shopaholics' paradise is home to a host of high-end international labels and premium fashion brands. Choose from a plethora of alternatives, with exciting collections of clothing, apparel, gadgets, and much more on sale.
Lotte Department Store is one of the biggest and most popular places to shop in South Korea. Every shopping need is catered for, with an excellent selection of electronics, cosmetics, jewelry, clothing, flowers, furniture and delicious food available. In addition, the store has a number of convenient facilities, such as a culture center, a large-scale sports center and an art gallery. There is also free rooftop parking provided for customers.
When it first opened, Boon was a small shop. Today it is four-story structure. It is very well-stocked with a wide range of designer items. The place is especially frequented by shoppers looking for the latest from Burberry, Prorsum or Commes des Garçons.
Head to Elbon The Style to shop for your designer accessories. With its head office located at Shinsa, Elbon has many stores situated in the malls and departmental stores of Seoul. You can choose from an array of Italian brands like Prada, Gucci, Givenchy, etc. Also there are many other high end designer goods from Japan, Spain, France, etc. All your exclusive needs of bags, footwear will be fulfilled here.
Silla Duty Free is a chain of shopping centers in South Korea which aim to bring you international luxury brands at no extra duty. Famous brands like Louis Viton, Jimmy Choo, Chanel, Gucci, Hermes and Mulberry can be found inside this single complex at the minimal price which needs to be payed for these products.
Exhibiting the youthful soul of Seoul's shopping scene, Aland has something for everyone. The fun and quirky collection is a mix of high-end designer wear as well as vintage finds. On sale are stylish clothes, trendy jewelry and funky accessories for women as well as men. Styles are always casual, fresh and a bit sporty. This is a great place to find that perfect summer bag or snag an easy-breeze linen dress. More than just clothes, Aland has become a true lifestyle brand offering housewares, books and even bicycles. A must-visit in the fashion forward capital of South Korea.
Royal Antique Furniture Co. is the oldest of the stores selling factory-made furniture in Itaewon, a fact that the owner is very proud of. It has been in business for more than 30 years now, and since most of the customers who shop here are foreigners, you will not have any problem with the language. All the furniture is designed and made at the shop's own factory. Especially popular are handcrafted chests of drawers, as well as low tables used in traditional Korean dining rooms.
For 40 years, this large market has been specializing in dried fish and other dried products. Among these, laver, seaweed, croakers, anchovies, squid and dried pollack can be purchased at prices cheaper than at any other market. Currently, there are some 700 stalls offering their merchandise here. Besides dried food products, various vegetables, fruit, and marine products of high quality and freshness can be purchased.
This shopping plaza offers a central shopping area for youth fashion. The latest fashions and accessories can be purchased here at prices young people can afford. Additionally, there are sports facilities, movie theaters and art galleries. Whether you are young or just young at heart, this department store has something for you.