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An Icelandic lady-designer owns and runs this pretty little shop, Aurum. She sells only her own lines of jewelery and clothing. The design is excellent, modern and special, so this is the place to visit if you want to bring back something really unique from Iceland. Aurum is a place where beautiful things and rather reasonable prices go together.
With Sherlock Holmes on their logo, Tóbaksverslunin Björk specialize in goods for the pipe smoker. It has an impressive variety of brands of pipe tobacco on offer, as well as pipes of all sorts and sizes, varying in price, as could be expected. Apart from that, Björk also stocks gifts for the drinker - glasses of various sorts, pocket flasks and so on, everything but the spirit itself. Björk is a family business, something you easily notice when you enter the shop and are welcomed by its owner.
Sævar Karl is the name of the owner of this beautiful multi-designer store, which he chose to name after himself. Sævar Karl offers the Creme de la creme in designers, namely Hugo Boss, Armani and others, for both men and women. His emphasis is also on providing the best service a client can imagine. When you enter the store you will be offered excellent espresso which you are left to savour while you look around. The staff has a comfortable presence - that is, they are there when you need them. This store is also a gallery which gives young Icelandic artists a chance to prove themselves. If you can afford what Sævar Karl has to offer you should definitely check out his store. If you can't, you will be seriously tempted.
Cintamani is a chain of stores specializing in clothes which are both fashionable and suited to the erratic Icelandic weather. Fit for outdoor wear, these clothes are perfect for the harsh winter storms as well as the days of the midnight sun. Coats, jackets, sweaters, skirts and trousers are available for men, women and children. Warm clothes and accessories for babies can also be found here.
This shoeshop has a wide selection of shoes for men, women and children. KRON's main label is Camper's, who make high-quality shoes designed with the customers' comfort in mind. They also have Patrick Cox for men, and Paradox in high heels, among others. These are all rather expensive labels, but if one chooses quality over quantity that usually costs. At KRON they also sell a small amount of Icelandic design through a label called SVO, a very simple and clean-cut line of fashionable women's clothing.
Kolaportið is a kind of a second-hand shopping center which also has shops with new goods. This shopping "space" is a very interesting place to visit, whether it is just to stroll around or to buy something or other. Here the storekeepers hire a stall to sell their merchandise, which is composed of an interesting mixture of old and new items.