Rue du Rhône

Geneva's most fashionable citizens dip into their well-lined pockets to shop on the Rue du Rhône, accompanied by swarms of personal shopping assistants. It is the city's place to see and be seen, perhaps epitomized by the area's most popular café, Movenpick Fusterie; where a large terrace and mirror interior are perfect for people watching. The hallowed names of fashion are here: Cartier, Bulgari, Gubelin, Patek Phillippe, Armani, Chanel, Dior, Givenchy, Gucci, Hermès, Louis Vuitton and Vivian Westwood. To complement these splendid jewels and fashions, shoppers depend on Aeschbach or Bruno Magli to supply appropriate footwear. Exquisite chocolate confectionery in diminutive shops offer an indulgence almost everyone can afford. Two large department stores are also located here, supplying a huge range of goods at slightly more modest prices. Shop windows filled with watches, jewelery, shoes, leather goods and haute couture for men and women vie for attention.