The history of the second largest sporting goods company in the world began in the 1920s in the Middle Franconian town Herzogenaurach. In the parental laundry room, the brothers Rudolf and Adolf Dasseler started to produce tailor-made running shoes, which came into the spotlight for the first time at the Olympic Games in Amsterdam in 1928. Meanwhile, 'Adidas' is a legend - and not just among athletes. 'RUN DMC' and 'Korn' even dedicated an entire song to the brand. What began in Middle Franconia, has conquered the world: A city without Adidas Store? Unthinkable!
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The history of the second largest sporting goods company in the world began in the 1920s in the Middle Franconian town Herzogenaurach. In the parental laundry room, the brothers Rudolf and Adolf Dasseler started to produce tailor-made running shoes, which came into the spotlight for the first time at the Olympic Games in Amsterdam in 1928. Meanwhile, 'Adidas' is a legend - and not just among athletes. 'RUN DMC' and 'Korn' even dedicated an entire song to the brand. What began in Middle Franconia, has conquered the world: A city without Adidas Store? Unthinkable!
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