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The owner is an expert, passionate researcher in the field of the most elegant clothing and bijoux from the 1920s and 60s. Entering this shop is a little like moving back in time to the fashions of the past, not just Italian but also American, English and French. Feature of interest: the bijoux here are so high quality and such original forms that they are popular not just with the ladies of Milan, but also with perfectionist stylists.
What can one say about a boutique that carries the name of a modern day myth, more than any other stylist. The furnishings could be said to have a slightly retro feel, compared to the steel and crystal of the other shops in Milan's 'golden triangle', but nonetheless, they are reassuring in this famous shop. Madame Chanel would certainly have approved this shop as worthy of representing her style. They also sell the classic leather stitched bags and the bottles of No.5 stand up well next to the latest and more modern creations of the house.
One of the most eclectic and genial characters in the international fashion world, who died before his time, has left an inventive and fun fashion heritage behind him which is reflected in his constantly innovative windows in his two outlets in Milan. This make has always progressed without fear or half measures and has proved to be continually successful and highly recognized. The t-shirts with writing, the heart shaped accessories, the symbols and the original prints are all Moschino classics. Find a cute and funky collection at this popular boutique in Milan.