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The Maui Clothing sign can be seen from a half-mile down the Pi'ilani Highway. Sooner or later, curiosity is bound to get the best of even the busiest tourist or most uncurious local. Once that first visit is made, the low prices at this store are bound to "keep 'em coming back." The clothing here is of the sort that you see every day on locals and well-dressed tourists. Casual, fun and sporty, it's perfect for the beach or for casual events. Men's wear, women's wear, children's clothing and swimwear are all available. Mid-priced name brands are featured.
Clothing and surf gear are sold at this Paia Town store, which caters to the international windsurf contingent. The apparel mostly follows the upscale hippy styling that's so popular in Pai'ia; you'll see a wide selection of Aloha shirts, surf shorts, flowered dresses and flirty swimsuits. While a large part of business is derived from the sale and rental of surf equipment, you'd never know it by looking. The boards are somehow hidden away, while the other equipment is tucked neatly into one corner of the store.
While its service leaves something to be desired, this store has good merchandise. Women's fashions tend to be styled for juniors and 20-somethings, but the men's selection can accommodate all ages. Stylish Aloha shirts, authentic surfer-style T-shirts and designer-name board shorts are in stock. Sandals, sunglasses and other accessories are also sold. If you're heading to Makena Beach for the day and don't want to be spotted as a tourist, this is a good place to outfit yourself.
Tropical fashions to outfit the entire family—literally—are sold here. Vivid, lovely batik prints are cut to fit children, women and men. Several pictures on the back wall show families, all dressed in exactly the same outfit, posing against a background of tropical palm trees. If you absolutely must do the matching-outfits thing, this is a very good place to look for them. Somehow, the clothes here can flatter men, women or messy toddlers. The store itself is a rainbow of color, drawing customers in from across the fairway.