ELM

Women of the world, eat your hearts out! Icelandic fashion is here to take you by storm. Sleek cuts, sensual, varied fabrics, and styles to flatter the female form will stare alluringly at you from the windows of ELM, on the well-known Laugavegur shopping street. Awarded the 'Tourist Shop of the Year 2004', this charming boutique is set to captivate hearts, as they specialize in designs drawn from the country's vast natural land and seascapes. The Icelandic folk are hard to impress, but ELM's comfortable, trendy outfits are designed to satisfy and flatter.