66°North

‘Shake off your complacency', shouts the apparel at 66°North. Winter woolens in startling colors awaken the spirit at this age-old store. It is so popular that there are branches all over the world. Iceland's hostile climate certainly seems conducive to creativity, as normally dull and bulky pullovers and sweaters take on a different look here. Designed mainly for the great outdoors, these creations are inspired by the hostile, yet scenic countryside. Used by the Icelandic Rescue Team, as well as extreme sports athletes, this is tough clothing for severe weather conditions.