‘Wise Men's Clothing', is what the name really means, which is ironic, for Spaksmannsspjarir is an exclusively women's boutique. Enigma may well be the theme of these designs, for they have mystically deep hues and imperial cuts. Not all can carry off the almost ethereal look, but they do have much to select from. Strong, deep materials moulded into feminine works of grace and teamed with just the right accessories: every creation is in a class of its own.
Thorvaldsens Bazar is located in an old timber house in the heart of Reykjavík. It was initially opened in June 1901 by the Thorvaldsens society (est. 1875) which still runs it. The society's main purpose is to assist children in need, financing facilities in children's hospital wards etc. The bazaar offers traditional Icelandic souvenirs, cuddly toys, carved wooden objects and handknitted woollen clothing in classic Icelandic patterns, sweaters, gloves, etc. The fact that the staff is completely composed of volunteers is reflected in an exceptionally friendly and welcoming athmosphere.
Ride wild and free with a good variety of clothing and gear found at Ástund. Helmets, whips, books, bags, rugs, saddles; there's everything under one roof. It's a great place for the seasoned rider as well as the hesitant novice to brush up on their riding. Being devoted horse-lovers themselves, they have a breeding section too, where you can watch the beautiful horses being cared for and put through their paces. The staff is extremely warm and forthcoming and a welcome interlude from the hours of manic browsing.
Kronkron stocks designer labels for both men and women. Some of the designers featured here are Roksanda Illincic, Vivienne Westwood, Eley Kishimoto, Camilla Staerk, Tatty Devine and Peter Jensen. Kronkron is a branch of the Kron, the shoe store down the street. They have shoes, accessories and handmade pralines, satin dresses, long johns, etc. in addition to regular clothes. This is a fun one-stop shop for the family where you get what your heart desires.
‘Shake off your complacency', shouts the apparel at 66°North. Winter woolens in startling colors awaken the spirit at this age-old store. It is so popular that there are branches all over the world. Iceland's hostile climate certainly seems conducive to creativity, as normally dull and bulky pullovers and sweaters take on a different look here. Designed mainly for the great outdoors, these creations are inspired by the hostile, yet scenic countryside. Used by the Icelandic Rescue Team, as well as extreme sports athletes, this is tough clothing for severe weather conditions.
Glæsibær is small shopping and service center mostly visited by locals from the east of Reykjavík. This shopping center has the basic shops and nothing more. A big sports store, a supermarket, a cosmetics shop, a bakery, a pharmacy and some others. There are very few fashion shops here.
At Jack & Jones they offer very basic, casual and comfortable clothing for the modern man. Maybe the clothes are not all trendy and smart but here you can find cool T-shirts and khakis. The prices are also very fair so this is a shop for young men who are not loaded with money.
Suðurver is a tiny local shopping/service centre. They have an excellent baker's here and a very good tea and coffee shop. There is also a hairdresser, a fast food restaurant, a cosmetics shop and a supermarket. Opening hours vary, depending on each shop.
Cosmo has survived in Reykjavík even though the selection of fashion stores has grown rapidly in the last few years. This probably has to do with the fact that Cosmo's clothing is not too expensive. They have a funny mixture of clothes here, ranging from very trashy and distasteful to rather elegant and smart. To find something of good taste here, though, one has to bring a fair amount of patience.
Women of the world, eat your hearts out! Icelandic fashion is here to take you by storm. Sleek cuts, sensual, varied fabrics, and styles to flatter the female form will stare alluringly at you from the windows of ELM, on the well-known Laugavegur shopping street. Awarded the 'Tourist Shop of the Year 2004', this charming boutique is set to captivate hearts, as they specialize in designs drawn from the country's vast natural land and seascapes. The Icelandic folk are hard to impress, but ELM's comfortable, trendy outfits are designed to satisfy and flatter.