One of the world's leading sportswear brands, Puma, has a charming store in Varanasi. Particularly aimed at the style-conscious youngsters of the city, this high end store has a collection of casual wear for men and women, bags, and sports goodies in addition to the wide range of sneakers and athletic shoes. Located inside the SSD complex, which is quite close to IP Mall Sigra, Bharat Mata Mandir and the classy Hotel Varuna.
Don't be fooled by the name 'Japanese Art Museum'; this one is actually a saree shop that claims to be affiliated to the rather dubious-sounding 'Poor Labours Buddhist Society' which yields no results in internet searches. Tour guides are known to rope in their customers to this shop which assures you rates that are 35 percent cheaper than those at Varanasi. The only way to verify that would be to drop by and check.